Believing that successful brand marketing is rooted in data-driven creativity, Emily Kostic excels in creating go-to-market strategies that drive emotional engagement and deliver measurable results.
As the Senior Director of Brand Communications at The Ad Council, Emily oversees industry marketing and brand partnerships. She is the force behind the organization's presence at major industry events like CES, SXSW, Cannes Lions, and Advertising Week. There, she led the communications for key COVID-19 response campaigns such as “You Will See Me” to reach Black Americans. She also oversaw the industry launch of the organization’s partnership between the CDC and WarnerBrothers.
Emily's journey in the industry began at HISTORY, where she produced 360-marketing campaigns for programs like Hatfields & McCoys, Pawn Stars, American Pickers, and The Bible.
After working in cable television for several years, Emily led product marketing at Canvs AI, where she developed go-to-market strategies for the venture-backed startup. Canvs AI used artificial intelligence and natural language processing to measure audience reaction to entertainment content for organizations like HBO, Sony Pictures, FOX, Netflix, Nielsen and Meta. This background has provided her with a distinct advantage in applying emerging media strategies to more traditional marketing strategies.
Beyond her professional achievements, Emily frequently guest lectures on social media measurement, emerging media, and environmental, social, and corporate governance (ESG). She has shared her insights with students at Pace University, UC Davis, University of Maryland, and the Fashion Institute of Technology (FIT).
Dedicated to making a broader impact, Emily has served on several nonprofit boards over the years. Formerly, she was a volunteer for The Junior League of New York and on the Board of Trustees of Cooper University Hospital’s philanthropic foundation, The Cooper Foundation. Currently, she serves as Vice President of the John E. Kostic Memorial Foundation. In this role, she manages strategic partnerships and played a crucial role in securing $5.5 million in seed donations for Cooper Medical School of Rowan University’s inaugural philanthropic initiative.
Emily lives in New Jersey with her husband and daughter.
Relevant Industry Awards
Clio Key Arts: Vikings Integrated Campaign – Silver
The FAXIES: Vikings Integrated Campaign – Winner
OBIE: Houdini Interactive Campaign – Gold
Clio Key Arts: Houdini OOH Winner – Gold
Pearl Awards: Oak Island Native Advertising - Gold
Digiday Publishing: MENtors Native Advertising - Winner